Behavioral Science: Increasing Member Engagement in your Digital Offering
Healthcare insurers are increasingly moving to virtual-first and hybrid offerings. For these programs to succeed, member adoption will be important. This session discusses the role of behavioral design in creating digital solutions with high adoption and engagement rates across different populations.
Join Richard Mathera, Managing Director at Irrational Labs, and Hagai Heshes, Head of Product Marketing at TytoCare, as they discuss diverse examples of member journeys that have transformed into digital and hybrid models.
In this session, we discuss:
– What behavioral design is and how it impacts our daily lives
– How healthcare insurers can use behavioral design to improve the adoption of virtual care
– What a virtual care onboarding experience looks like
Richard Mathera, Managing Director at Irrational Labs
Hagai Heshes, Head of Product Marketing at TytoCare