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B2B Product Marketing Manager

Location Logo Netanya, Israel

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TytoCare works with leading health plans and providers worldwide, to roll out Home Smart Clinic solutions that enable accessible, high-quality primary care from home, with no compromises. The Home Smart Clinic solutions include remote physical exams that work across primary care modalities, and can be tailored to any cohort or population. Together with Tyto Insights™️ AI-powered guidance, provider integrations, and Tyto Engagement Labs™️ which include member journeys and engagement frameworks, Home Smart Clinic solutions ensure more equitable access to care across the globe, and enable healthcare organizations to meet their KPIs.

Co-founded by Dedi Gilad and Ofer Tzadik in 2012, TytoCare has FDA and CE clearances and partners with over 220 major health systems, health plans, and strategic partners in the U.S., Europe, Asia, Latin America, and Israel.

Your Role

This role offers a great opportunity for growth in the product marketing world; it is a blend of business, product, and marketing disciplines. As a Product Marketing Manager, you will play a key role in supporting growth initiatives and ensuring our business strategy stays in tune with evolving market dynamics. Working collaboratively with the team, you will contribute to crafting go-to-market plans and providing the sales team with essential marketing collaterals.

Your Responsibilities

  • Monitor and understand market trends and competition through research, conferences, customer interactions, and feedback from the sales team
  • Analyze data sets to extract insights
  • Collaborate on go-to-market plans, take part in identifying new growth opportunities through market research, customers insights and field feedback
  • Define ICPs for target segments
  • Identify the pains/challenges of target segments
  • Articulate the value propositions for each target segment
  • Create value proposition decks and sales enablement tools, such as cheat sheets and competitive battle cards
  • Work closely with the digital marketing team and contribute to demand generation activities, website messaging, thought leadership webinars, conference themes, and more
  • Work closely with the Sales team to reinforce our narrative and solution offering, and incorporate field feedback for continuous optimization
  • Reporting to the Director of B2B product marketing

Required Skills

  • 2-3 years of experience in B2B Product Marketing, or equivalent experience in a strategy consulting firm
  • Strong analytical skills with the ability to define, track, and measure outcomes
  • Independent research and analysis skills for markets and business opportunities
  • Storytelling capabilities to craft a coherent and compelling narrative for internal stakeholders and customers
  • Experience in the digital healthcare industry is an advantage
  • Fluency in English
  • High proficiency in Excel and PowerPoint
  • Ability to thrive in a fast-paced entrepreneurial environment

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