The Highmark Health strategy emphasizes personalized and integrated care delivery models 

  Highmark Health is focused on creating a seamless, integrated, and personalized healthcare experience for its members, shared Laura Messineo, the VP of Enterprise Virtual Health at Highmark Health. The company’s strategy, called “Living Health”, is designed to connect and manage members in a personalized manner, utilizing technology and virtual health services to connect with members across the U.S. and manage their health. “Living health is a virtual, and digital strategy. Meaning that in order to provide the access and provide the oversight and care, for our members, it requires a new way of linking to care in a way that is differentiated in the industry,” explained Doctor Joshua Elder, SVP for digital and virtual health at Highmark Health.  Emphasizing the importance of creating a seamless experience for members, Messineo said, “We’re really trying to create these models that we can offer choices to our members, and they can choose to be seen virtually, use digital tools or to be seen in person.” Elder added that the company is also focused on improving the experience for providers and emphasized the importance of enhancing relationships between providers and patients to ensure the best outcomes.

Highmark Health is driving behavioral shifts among providers and members

  Highmark Health is actively working on driving behavioral shifts among providers and members alike, to increase the acceptance and utilization of virtual and digital health services. Messineo shared that the company has been running various marketing campaigns to drive member engagement, offering targeted marketing and innovative campaigns during different times of the year to resonate with their members. On the provider side, Highmark Health has developed a provider playbook for virtual care, offering best practices, clinical workflows, technology, and regulatory information to help providers navigate the virtual care landscape.    “We hosted webinars every day for our providers so that we could give them information, and we could answer their questions. I think both aspects of driving behavioral shifts is an ongoing effort, and we have to continuously look at these processes to say, how do we continue to advance the ways we’re communicating and marketing this message out to both our members and our clinicians,” Messineo added.

Highmark Health is focusing on creating a robust and accessible healthcare system

  Highmark Health’s strategy is not just focused on disease management or healthy living, but on creating robust models of care that wrap around their members. The company aims to simplify the healthcare process and navigate members to the right care setting, whether that’s virtual or in-person. Messineo emphasized the importance of creating robust clinical services to improve the quality of care delivery, while Elder highlighted the company’s focus on patients at risk, working towards better managing populations and changing the trajectory of their health.      “When we conceive of how we measure that, the only other way I’d also say this, to kind of answer that, And it’s a lot there’s a there’s a lot here. It’s just to say when you look at all of the providers and the provider systems we’re working with… think of every major EHR, and we’re working with all of them,” explained Elder, emphasizing the complexity and necessity of creating an integrated and comprehensive healthcare delivery system.