B2C Marketing Coordinator

TytoCare works with leading health plans and providers worldwide, to roll out Home Smart Clinic solutions that enable accessible, high-quality primary care from home, with no compromises. The Home Smart Clinic solutions include remote physical exams that work across primary care modalities and can be tailored to any cohort or population. Together with Tyto Insights™️ AI-powered guidance, provider integrations, and Tyto Engagement Labs™️ which include member journeys and engagement frameworks, Home Smart Clinic solutions ensure more equitable access to care across the globe and enable healthcare organizations to meet their KPIs. 

Co-founded by Dedi Gilad and Ofer Tzadik in 2012, TytoCare has FDA and CE clearances and partners with over 220 major health systems, health plans, and strategic partners in the U.S., Europe, Asia, Latin America, and Israel.

At TytoCare, we’re on a mission to transform healthcare delivery with our cutting-edge digital health solutions. We’re looking for a B2C Marketing Coordinator who is passionate about B2C and e-commerce, driven by data, and excited to work in a dynamic, collaborative environment. If you’re eager to contribute to a company that is making healthcare more accessible and efficient, we would love to have you on our team.

What You’ll Do

• Develop and implement email, SMS, and push notifications to enhance engagement, conversion, and retention.
• Utilize marketing automation platforms like CleverTap or Braze to craft automated customer journeys.
• Build A/B tests and analyze data to refine campaign elements and improve performance across all channels.
• Understand and execute segmentation to build and trigger journeys for personalized communications.
• Monitor key metrics such as deliverability, open rates, click-through rates, and conversions, and provide regular internal reporting on performance.
• Stay updated on industry trends and best practices in email, SMS, and push marketing to ensure our strategies remain innovative and effective.
• Collaborate with cross-functional teams to execute marketing objectives.

What You’ll Bring

• 1-3 years of experience in D2C, B2C, and e-commerce marketing, with a strong focus on email marketing and marketing automation. 
• Expertise in email service platforms (ESP) such as CleverTap or Braze, demonstrated by a history of successful customer onboarding and retention campaigns. Experience managing comprehensive multi-channel marketing initiatives (email, SMS, push notifications).
• Proficiency with data analysis tools (e.g., Mixpanel, Google Analytics, Hotjar), with the capability to turn insights into actionable strategies.
• Exceptional project management skills and ability to efficiently prioritize tasks in a fast-paced environment. Experience working closely with developers is preferred.
• Outstanding communication abilities, both written and verbal, with a knack for collaborating seamlessly across teams.
• Candidates should be comfortable working independently within a remote team based in the GMT+2 time zone.

Salary Range: $50,000-$65,000 a year