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B2C Marketing Coordinator

Location Logo New York, NY

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At TytoCare, we’re on a mission to transform healthcare delivery with our cutting-edge digital health solutions. We’re looking for a B2C Marketing Coordinator who is passionate about B2C and e-commerce, driven by data, and excited to work in a dynamic, collaborative environment. If you’re eager to contribute to a company that is making healthcare more accessible and efficient, we would love to have you on our team.

What You’ll Do

  • Craft and launch targeted marketing campaigns using sophisticated automation tools to boost customer engagement and retention. 
  • Play a pivotal role in interdisciplinary efforts, enhancing our consumer and partner engagement strategies to deliver quantifiable results. 
  • Leverage analytics tools to gauge campaign effectiveness, utilizing data to drive strategic improvements. 
  • Stay ahead of the curve on digital marketing trends, privacy laws, and technological advancements, implementing best practices to position TytoCare as a leader in the HealthTech industry. 

Required Skills

  • 1-3 years of experience in D2C, B2C, and e-commerce marketing, with a strong focus on email marketing and marketing automation. 
  • Expertise in email service platforms (ESP) such as CleverTap or Braze, demonstrated by a history of successful customer onboarding and retention campaigns. Experience managing comprehensive multi-channel marketing initiatives (email, SMS, push notifications). 
  • Proficiency with data analysis tools (e.g., MixPanel, Google Analytics), with the capability to turn insights into actionable strategies. 
  • Exceptional project management skills, able to efficiently prioritize tasks in a high-pace environment. Experience working closely with developers is preferred. 
  • Outstanding communication abilities, both written and verbal, with a knack for collaborating seamlessly across teams. Candidates should be comfortable working independently within a globally distributed remote team.

TytoCare works with leading health plans and providers worldwide, to roll out Home Smart Clinic solutions that enable accessible, high-quality primary care from home, with no compromises. The Home Smart Clinic solutions include remote physical exams that work across primary care modalities and can be tailored to any cohort or population. Together with Tyto Insights™️ AI-powered guidance, provider integrations, and Tyto Engagement Labs™️ which include member journeys and engagement frameworks, Home Smart Clinic solutions ensure more equitable access to care across the globe and enable healthcare organizations to meet their KPIs. 

Co-founded by Dedi Gilad and Ofer Tzadik in 2012, TytoCare has FDA and CE clearances and partners with over 220 major health systems, health plans, and strategic partners in the U.S., Europe, Asia, Latin America, and Israel.

Salary Range: $50,000-$65,000 a year


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